Monday, April 2, 2007

Mail Order Business - The Easiest Mail Order Business

From the desk of Jay Harris:

The Easiest, Most ProfitableMail Order Business Of Them All

To be rich - to have an endless supply of money for anything and everything - is the goal of almost every man, woman, and child in the world. More specifically, the people who don't have, but would like to have, money enough for everything they have always wanted, are continually searching form some "secret combination" that will open the doors to unlimited wealth for them.

Sooner or later, these people all turn to mail order selling and, one way or another, give it a try as a pathway to the fulfillment of all their dreams. And, why not?
They are constantly bombarded with "fabulous get rich quick" opportunity offers in their mail boxes. In just about every magazine they look at, full page advertisements promising UTOPIA, just for clipping and sending in the attached coupon, jump out at them.


Each and every one of these opportunity offers seems to promise complete fulfillment of the readers "needs, wants, and desires." They all make it sound as if all one has to do is sign up - send in the small fee - get the details - an explanation of the plan - and almost immediately, their mail boxes will begin to overflow with letters containing cash, checks and money orders. No big investment - no business knowledge - and no work required.

My friend, all of this is "advertising hype," designed to "lead the reader into seeing and tasting" the fulfillment of all his dreams. He's so overwhelmed by "the solution to his wants" offered by the advertisement, that he reads "only what he wants to read" in these opportunity offers. That's "Top-of-the-line" copywriting, and worth its weight in gold!

Disregarding the obvious "chain letter and envelope stuffing schemes," these opportunity offers for "riches beyond your wildest dreams," give you one of two money-making plans.
The first is some sort of "book of knowledge" written by someone strong on typing ability but generally sadly lacking in the experience of "having done it himself," and/or the ambition to get away form his typewriter long enough to "make his own mint" using the plan he's advising you to follow.


These writers tell you to "knock out" a how-to report about something that you're an expert on - to run a low-cost classified ad offering it for sale in a national publication - and then to sit back and let the money roll in! The thing is, what does a shipping clerk, an engine lathe operator, or retail sales clerk know that other people will pay money to learn?

Even if one of these people were to come up with a saleable how-to report, where are they going to get the "expertise" to write a real order-pulling ad, and which national publication is the "right one" for him to advertise in. The truth of the matter is that very few, if any - shipping clerks, engine lathe operators or retail clerks - know the first thing about writing how-to reports, composing classified ads, or placing advertising in national publications.

In fact, the very idea of undertaking such necessities to successful mail order selling - at the risk of losing a lot of "hard-earned" money - is so frightening to so many people that they never get beyond this part of the instruction sheet. And most of those that do rely upon what they "think" they know about writing how-to reports, composing classified ads, and placing advertising in national publications - would be much better off,
and receive a lot more value for their money, by spending it at their neighborhood church or community center.


The other kind of money-making plan these "dream fulfillment" advertisements offers is a Super Profitable Mail Order Dealership of your own.

You buy the book that explains all the procedures for making millions via mail order. Included with your "book of knowledge," is a camera ready circular advertising this book - the same one you send for to make YOU rich - and a dealership instruction
sheet.


This beautiful piece of sales copy explains how everyone in all parts of the world is just waiting for the chance to buy a copy of this book - after all - you were eager to buy it, weren't you? Thus, the instruction sheet goes on to explain, all you've got to do is either order a supply of these circulars, or the same thousand names.

We generate orders - get our names - through a number of different methods. By far, most of our names come from the advertisement below, which is run on a regular basis in a number of national publications.

FREE!
All-new home-based money-making opportunity!


Send SASE to:
Of late, this small classified ad has been generating better than 4,000 names per month for us. The report we send out is a simple one-page instruction sheet explaining how anyone can make extra money by saving, and selling, his in-coming mail. Along with each of these reports we send out, we include a copy of our Money Tree circular, and our mailing list subscription service sales letters. In reply to this package, an average of 3 out of 4 people send in to get in on the Money Tree Program, and/or our mailing list subscription service. From there, we just keep right on going by setting these people up as "independent commission sales people" for our entire list of business success reports and business start-up manuals.


The most important part of a Subscription Mailing List Service is to have a good
supply of names - a mailing list ready-to-use, organized and on-hand. As mentioned earlier, we feel you'll need at least a basic supply of 10,000 names as a starter-supply.

The next most important ingredient is your subscriber solicitation sales letter. A copy of our current sales letter is included at the end of this reports. It pulls very well for us, as I'm sure it will do for you - but the important point here is an example of how to write such a sales letter, and with a pattern in front of you, perhaps you can write an even better one. You must have a sales letter, and with a pattern in front of you, perhaps you can write an even better one. You must have a sales letter that appeals to the needs of your prospective buyer, and at the same time, solves an outstanding problem for him.

The next thing is to get one of your letters out to all the mail order sellers you know of, and/or can locate. Set up a business plan - you will compile a list of 1,000 mail order operators per week, form incoming mail and advertisements you run across. List these names on 3 x 5 cards, and arrange in zip code order so that you have a record of who you have sent your offer to, and when. Continue adding to this file of mail order people. Then each week, get a thousand sales letters in the mail - 100 or 200 letters per week just won't pull in the orders fast enough for you - 5,000 letters per week, and you'll soon be making $1,000 per week, over and above your printing and postage costs!

So, and as a reiteration of what has been stated earlier, the big-big money in mail order is, always has been, and always will be made by those people with the "moxie" to supply the mail order operators with the products and/or materials for them to operate a by-mail business. After everything has been "torn apart and put back together again," the bottom-line fact remains - The easiest, and most profitable mail order business is a mailing list supply business.

Everyone doing business by mail needs a mailing list of prospects to whom he can send his money-producing offers. Every mail order operator alive, and with the slightest bit of ambition to make money, is constantly on the look-out for source s of fresh names - prospects to whom he can send his offers. So long as people continue to "sell by mail," there will be a demand for mailing lists!

Look at it mathematically: If you had 100 subscribers to your mailing list service paying you just $10 per week, you'd be grossing $1,000 per week! Just 10 subscribers will give you $100 per week - 20 subscribers, $200 per week - and from t here, you're limited only by your efforts to bring in new subscribers. When we started our service, we sent out 1,000 sales letter the first week, and from those first letters, we came up with 25 subscribers within 5 days. Needless to say, we have continued to build our subscriber list and can truthfully say that this particular division of our business is not only the easiest to operate, but very definitely the most profitable of our entire operation!

Once you've got your mailing list service established, it's only natural that you should "add to it, or have something else to go along with it that brings in additional money." Keeping the thought in mind, of supplying the needs of people hoping to become
rich via mail order selling, we think the logical addenda or extra service to a mailing list service is the furnishing of "original business success reports" than can be reprinted/reproduced and sold by your mailing list subscribers! From there, it's only
natural that you become a "business opportunity book dealer or seller."


Riches beyond your wildest dreams, via mail order, are entirely possible and waiting for you - provided you have your "finger on the pulse" of the market, and a business plan that will enable you to attain total success. Most opportunity offers cost you money, a lot of your time, plus work that even a "work-aholic" would shy away from , and they deliver only enough income to keep you "reaching" for the brass ring, untold frustration and indebtedness.

There are secrets to success in mail order - Number One, an ability to analyze and understand the market+ Number Two, the ability to select and offer the right product at the right time - Number Three, an ability to write the right advertisement and get it in front of the majority of your potential buyers.

Wishing you the greatest of success in all your money-making efforts, the only thing left is for you to read over the instructions as presented herein, get organized with your own program, and start selling it. Everything worthwhile takes a little bit of time to organize; a little bit of money to get it started; and a little bit of work to "push it through to total success," but of all the money-making possibilities you have ever been offered, this one can definitely be the easiest and most profitable for you! Take care, and let us hear from you as you grow.

Recommendation:
250 Home assembly and crafts jobs. Make crafts, jewelry, sewing, woodworking, mailing circulars, electronics and more. Visit the website:
http://www.imiconcepts.com/jobs.html

Thursday, March 29, 2007

Mail Order Business - The Beginners Opportunity Guide

From the desk of Jay Harris:

The Beginners Opportunity Guide

The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail.

Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business acumen than you would need in any other mode of business.

Remember too, there are good guys in mail order, and there are bad guys, just like in any other business. So, your best bet for a proper start with the greatest chance for success is after a thorough investigation of the products being offered and being sold; an analysis of the costs involved to get a fledgling mail order operation off the ground; and a good sixth sense of what your potential customers will buy. You'll need a great deal of
patience, and persistence as well.

Mail order is over saturated with plans, directories, sales materials and products that have been around for ten, fifteen, twenty years and longer. Many of these materials were not that good in the beginning, and yet they're still being sold as quick secrets to wealth and fame. This is part of the reason for the junk mail reputation of mail order.

Just a little investigation on your part will show that the most successful people doing business by mail are always on the alert for new products and they quickly add these products to their own sales inventories as they become available. This is a must for success rule, regardless of whether you do or don't produce your own products.

It's almost impossible to gain much success with a single product report, booklet, book or manual. The best way is to search around for a number of related products, then, after arranging dropshipping deals with the suppliers of the products you want to include in your listing, along with your own self-produced product, make up a catalog listing. It is best if this is a single 8 x 11 sheet of paper, printed on both sides, listing the titles of the reports and/or books you have available, including your own, with a tear off order coupon at the bottom.

One of the best programs available in mail order today is offered by Premier Publishers. This company offers you a variety of circulars, with an order coupon on the bottom of each circular. At present, they can provide six different circulars, listing over
100 different low-cost reports and manuals, such as the report you are reading now. The circulars are grouped according to price range and subject matter of the reports described in the circular. There is an open space on the order coupon for you to insert your own name and address. After inserting your name, you can take or send the circular to the printer of your choice, and have copies printed in the quantity you need. The next step is to insert these circulars, along with one of your own product circulars, in all your mailings. Premier Publishers allows you a full 50% commission on each sale of items on their circulars. They will dropship for you, keeping your customers names confidential, and
in no way encroaching upon them. In addition, discounts up to 80% off the retail price are available to you when you are ready to carry your own stock, and buy reports or books in quantity.

This is what you need for a money-making start in this business: a full page circular advertising your own product, plus another full page circular listing products or titles related to your primary offering. Premier Publishers advises you to send two full page circulars: one advertising your own product (if you don't have a primary product of your own, they'll furnish you with single book circulars to feature), and another advertising a list of related products or titles available to your customer.

Once you start receiving orders from this mailing, you must immediately acknowledge receipt of the orders and follow up with other offers. The follow-up offer is where most beginners fail. Either they don't have follow-up materials to send or they just don't send out these follow-up offers. Here again, Premier Publishers can provide the material for the follow-up. They can supply you with a 24-page Unique Books catalog, which lists over 400 titles for your customer to choose from. These catalogs can be ordered in small quantities, and you may rubber stamp your name and address on each one before mailing. These catalogs are also available, for larger quantities, with your name and return address already imprinted. To follow-up after receiving orders from your customers, simply write a short note, thanking your customer for his patronage, and advising him when to expect to receive his order, and then include a follow-up offer, such as the book catalog, in that mailing. And that's how you will build your business, and attain success in mail order.

But, let's get back to the beginning and help you to learn what it takes to succeed in mail order. Don't believe those ads that tell you it doesn't take any money. First off, you are going to need envelopes: #10 mailing envelopes with your name and return address imprinted in the upper left corner. You'll also need a return reply envelope with your name and return address on the face of the envelope with each #10 envelope you send out. These can be either #6 or #9 return envelopes. Ask your printer or office supply store to let you inspect samples.

To realize profits of any consequence, you'll need to send out at least a thousand, preferably five thousand letters per mailing. And to back this up, you'll need a supply of envelopes for your acknowledgment and follow-up offers. You can purchase imprinted mailing and return reply envelopes from your local quick print shop; but for better prices, and with the thought in mind of keeping your costs in line, it's best to shop around for the best prices. Generally speaking, you'll find the lowest prices offered by those printers who do business by mail. Look for "printing by mail" advertisements in all the mail order publications you come across. Write to them for a price list and a sampling of their work. For envelopes, we suggest you contact any of the firms listed on the next page for their current prices.


Speedy Printers Pittman Printing
23800 Aurora Rd. 1135 W. Merrill Ave.
Bedford Heights, OH 44146 Porterville, CA 93257

National Press, Inc. Mahair Sales
527 W. Randolph 415 Morris Bridge Rd.
Chicago, IL 60606 Zephyrhills, FL 33599

FOR EXTRA LARGE ENVELOPES:
Envelope Converters GrayArc
4815 Metropolitan Ave 882 Third Ave.
Brooklyn, NY 11237 Brooklyn, NY 11232

FOR ORDER-MAILING ENVELOPES:
New England Business Service U.S. Box Corp.
00 Main St. 1298 McCarter Hwy
Groton, MA 01471 Newark, NJ 07104

YOU'LL ALSO NEED SHIPPING LABELS:
Label Center Labon of Hollywood
308 Washington Box 54386
St. Louis, MO 63101 Los Angeles, CA 90054

L & D Press C.J. Fox & Co.
152 W. 42nd St. PO Box 6186
New York, NY 10036 Providence, RI 02940

FOR LETTERHEAD PAPER: Try your local area commercial printers first, and then con tact the following for the best prices:
National Engraving Co. E.M. Printing Co.
PO Box 2311 187 Conklin Ave.
Birmingham, AL 35201 Brooklyn, NY 11236

FOR YOUR CIRCULAR PRINTING:
Stephen Gaffney White Oak Stationery J.E. Thomas Ent.
110 Ashburton Ave PO Box 429 PO Box 253
Yonkers, NY 10701 Colesville, MD 20904 Detroit, MI 48221

FOR TYPESETTING & GRAPHIC LAYOUT/DESIGN:
Fitch Graphics Graphics South Stern Graphics
PO Box 76850 1348 Kings Hwy 335 Great Neck Rd.
Atlanta, GA 30328 Shreveport, LA 71103 Great Neck, NY 11021

FOR COPYWRITING HELP:
Lee Howard Grafix-One
PO Box 1140 947 Hickory Road
Clearwater, FL 33517 Hillsdale, MI 49242

FOR BOOKLET PRINTING:
Champion Printing Speed Printers Dinner & Klein
PO Box 148 2380 Aurora Rd PO Box 3814
Ross, OH 45061 Bedford Heights, OH 44146 Seattle, WA 98124

FOR HARDBACK BOOK PRINTING:
Harlo Printing Co. Automation Printing
16721 Hamilton PO Box 12201
Detroit, MI 4823 El Cajon, CA 92022

IF YOU NEED BUSINESS CARDS:
Paul K. Alexander Nancy Jo Laub Caprice Printing
14504 Lanica Circle Stelle RR #1 401 Cossen
Chantilly, VA 22021 Caberry, IL 60919 Elk Grove, IL 60007

POSTERS:
Ben & Sons Press
3513 W. Lawrence
Chicago, IL 60625

As you can see, the mail order business is very closely tied in with the printing business. Unless you have your own printing plant, always shop around for the best prices and keep your production costs in line.

For a complete listing of firms with products available on a dropship basis for sale by mail, send $7 to the distributor who supplied this report. Ask for item #629, American Dropshippers Directory.

Once you've gotten your envelopes ready, and your circulars made up, you'll need a potential customer list. Again, don't believe the advertisements and free advice which states that all you have to do is send your materials out to a fresh opportunity seekers list. We have found that the best prospects are those people who have purchased similar or related items.

Here again, Premier Publishers can help out. They generally receive 2,000 new names each month. These names come from Premier's national advertising...people who are interested in new ways of making money...easier ways of building a mail order
business.

Certainly Premier responds to all these inquiries, but they do not offer the same items the various dealers and distributors are offering. Premier offers their mailing lists for
rental. Write for current description of names which are available.

When selecting a supplier to work with in the mail order business, always be sure they are quick to fill your orders. Customer complaints are the last thing you want, and poor service leads to dissatisfied and lost customers. Always be sure your supplier protects your customer list, and always make sure he goes that extra mile to work with you, and not just for his own profits. This is the kind of service you want from your supplier.

Finally, you'll need to consider advertising the different offerings you have for sale. We suggest that you start small with a few experimental ads in your local paper or shopping news. Then you can move on to the bigger publications such as GRIT, CAPPERS WEEKLY, BUDGET ADS, FAMILY TRAVEL LOG, INSIDERS, AMERICAN BUSINESS, SPARE TIME, MONEYSWORTH, etc.

Recommendation:
250 Home assembly and crafts jobs. Make crafts, jewelry, sewing, woodworking, mailing circulars, electronics and more. Visit the website:
http://www.imiconcepts.com/jobs.html